Tuesday, July 22, 2008

Media Journal- Review on TV current afffairs

Internet: Nine MSN Website
Topic: Super bugs - Golden staph & MRSA
Broadcasted: 21st of July, Monday, Channel Nine news

The issues raised are:

¬ That new cases show figures on influenza increasing by 10 per cent this year.

¬ Doctors are concerned by the immergence of a deadly super bug that can take hold of victims within days and have dire consequences. It is spread through human contact usually from a cut or scratch.

¬ Prof. Kerryn Christenson is the head of the Australian Microbiology Unit in Perth, she said “It is extremely frustrating that we have not being able to convey the message to the Government as it is such a pressing problem and we need to be dealing with it”.

¬ Families commenting on the effect of the bug spoke of the “disappointment of doctors not being able have a handle on it.”

The media techniques used:

The use of statistics, reporting facts directly to public, presenting video footage of issue, interviewing people i.e., victims, family of victims, medically qualified people [doctors] to express the seriousness and authentication of the data , and using over voices while showing footage.

The fairness of the presentation:

I believe that the presentation was detailed. The issues raised were not debated, more so discussed and reported for the communities understanding and benefit. However it would have been less one-sided if Government representatives appeared in the media broadcast or responded to the comments and issues raised about them.

The completeness of the presentation:

The broadcast was full of information, facts and details of real life experiences on the issue. Overall I believe that all points were covered and reported. The structure of the presentation was flowing and easily understood. The format of the presentation was detailed and edited well.


The form of presentation and the reasons why the issues are presented in a particular way:

¬ It was presented in a very serious and concerning way as if they [news reporters] are educating and making the community aware of the issue.

¬ Sympathetic tones were used to the victims of the super bug as if the reporters fully understood and cared about what the family went through.

¬ Derogatory and desperate manners were expressed to the Government because they have not taken action in to account and wanted to force them to do so.


Some information was sourced and reviewed from the Channel Nine Website: http://aca.ninemsn.com.au/

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